A new network of some 400 shops and hair salons
For years African American Advertising agencies have attempted to advertise in neighborhood barbershops, because of their value and importance to the community; it looks as if the solution now exists.
How it works
Ads are placed on framed posters hung in barbershops and beauty salons that cater to African-American and Hispanic clientele. The signage carries an implicit endorsement of the products by the shop proprietors.
The program is called Alloy Access Barbershop and Hair Salon Network.
The program, which is now kicking off with Rockport as the initial advertiser, is designed to showcase national brands. One to two signs are placed in each outlet, based on the size of the shop.
Posters measure 48 inches high by 36 inches wide. Advertisers provide creative.
The signage is used for both branding and promotions.
Markets
New York, Chicago, Atlanta, Philadelphia, Los Angeles, Detroit, Houston, Dallas-Ft. Worth, Miami-Ft. Lauderdale, Baltimore, Memphis, St. Louis, Boston, New Orleans, San Francisco and Washington, D.C., are some of the top markets where the program is available.
For more info
Alloy Media + Marketing at http://www.alloymarketing.com
Source: Media Life
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